Design
Designing for slow connections, not your MacBook
Most of your visitors aren't on gigabit fiber with an M3 Pro. Design with their reality in mind — your conversion rate will thank you.
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Field notes.
Writing about the craft, business, and daily practice of shipping great digital work.
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SEOThe SEO audit we actually run (and the one you should skip)
A short, honest breakdown of the technical SEO checks that matter for most sites — and the ones that just pad a deliverable.
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ProcessHow we run a two-week discovery, without it turning into a swamp
A tight, opinionated playbook for running a discovery phase that actually produces a plan — not a hundred Miro stickies.
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BusinessPricing a small agency without losing your mind
How we moved from hourly billing to fixed-scope pricing, what broke along the way, and what we'd do differently.
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